There are many Cereal brands with scattered looking identity in the Iranian market place. All these brands sit next to each other on the shelves so the recognition of brands becomes hectic for the costumers of these type of products who may seek for healthy and nutritious substances for their diet in the morning. With this challenge in mind, we came up with a simple solution for Cheetoz Cereal Packagings which is one of the Cheeflex products. We decided to use cheetoz famous character which is familiar to the Iranian children. Each of these cereals, depending on flavor, includes the character that tells a story. These are humorous, short and sweet. We try to add a friendly layout to the design that makes the brand stand out as a whole. It gives costumers a fun story to interact with before they even open the packaging.
Packaging design involved two categories for children and adults. You see an illustration character on a cereal package directed towards children, while adult cereals have fresh fruit displayed on the box.