To introduce the new product of Lemser Company to customers, we decided to promote the energy boosting benefits of it. After brainstorming on it, we came to the idea of comparing the energy amount a costumer will gain after drinking a can of this product to the energy level for a rocket launch. The idea was “You can get to the moon like a powerful rocket”. As an Art director in Iran Novin advertising agency, I was in charge of designing creative artworks and managing the implementation of design materials such as billboards, strawboards, brochures, etc. in this project all with the same idea.