SAHI GALLERY

BRANDING

Sahi is an accessories shop which is a modern version of the traditional Iranian handmaids jewelry. The inspiration behind the brand name is one of the female characters in the epic Shahnameh – The Book of Kings, by Ferdowsi.

I have created the branding, Logo and illustration. I combined one of the letters in the brand name in Farsi with an arabesque pattern to design the logo which represents a barrette as a symbol of women’s accessories.

I was inspired by the women’s fashion and physical appearance in Iran around a century ago as can be seen in historical paintings and photography. I tried to illustrate some minimal faces with the attributes of an old fashion women by using my personal style techniques. The combination of these illustrations with some Iranian vintage patterns in rich colors are the used techniques for this identity.