SOLTANIEH HOTEL

BRANDING

Soltanieh hotel is one of the most characteristic ecotourism resorts in Zanjan (which is one of the historical cities in Iran). The traditional and pleasant architecture of the Soltanieh hotel has created a nostalgic atmosphere. I designed the brand identity from top to bottom for this hotel. The hotel name is derived from Soltanieh dome that is one of the architectural masterpieces in Iran as it is the third largest dome in the world. I designed the logo by getting the inspiration from the form of this stunning dome that is covered with turquoise-blue faience tiles. Minimal dome shape can be seen in the other design materials such as posters, calendar and so on as well. 

The other outstanding feature of this historical dome is the decorated bricks used in its interior design which I used as another element in my design to show the antiquity of Soltanieh hotel. This can be seen in form of arranged patterns resembling the patterns in the bricks. The color palette in this branding comes from the historical Soltanieh dome.